Google Arts & Culture By Google Inc
Google’s new Art Recognizer tool turns your museum visit into a multimedia experience.
NOT EVERYONE CAN visit Sicily’s Valley of the Temples, home to some of the world’s oldest examples of classic Greek architecture. Nor can they view the soft colors of Claude Monet’s “Tiger Lilies” in person at Tokyo’s National Museum of Western Art. Despite being made for the masses, art and culture are often inaccessible. Google’s Cultural Institute wants to change that. In the past five years, the initiative has teamed up with more than 1,100 institutions to bring artwork, artifacts, and 360-degree museum tours online. This week, in an update to its Arts & Culture app, the company turns your phone into a powerful portal for accessing and experiencing that art.
The app (for Android and iOS) officially launched last year, but the newest iteration comes with two key additions: Google Cardboard tours for 2o locations (including the Valley of the Temples), and a new tool called Art Recognizer that turns your museum visit into a multimedia experience.
Are you curious about what Van Gogh’s Starry Night looks like up close? Have you ever toured the ancient Maya temples or met the inspirational figures of Black history? Do you want to learn about Japan’s unique food culture or incredible Indian railways?
Highlights: Google Arts & Culture By Google Inc
- Art Transfer – Take a photo and transform it with classic artworks
- Art Selfie – Discover portraits that look like you
- Colour Palette – Find art by using the colours of your photo
- Art Projector – See how artworks look in real size
- Pocket Gallery – Wander through immersive galleries and get up close to art
- Art Camera – Explore high-definition artworks
- 360° videos – Experience culture in 360 degrees
- Virtual reality tours – Step inside world-class museums
- Street View – Tour famous sites and landmarks
- Explore by time and colour – Travel through time and see the rainbow through art
- Art Recogniser – Point your device camera at artworks to learn more about them, even when offline (at select museums only)
More features: Google Arts & Culture By Google Inc
- Exhibits – Take guided tours curated by experts
- Favourites – Save and group your favourite artworks into galleries to share with friends or students
- Nearby – Find museums and exhibitions near you
- Notifications – Subscribe to receive weekly highlights or favourite content updates
- Translate – Use the translate button to read about exhibits from around the world in your language
Permissions notice: Google Arts & Culture By Google Inc
Location: used to recommend cultural sites and events based on your current location
Camera: used to recognise artworks and provide related information about them
Contacts (Get Accounts): used to allow sign in with a Google Account, in order to store users‘ favourites and preferences
Storage: used to allow artworks to be recognised and related information to be accessed while offline